Brightest
Front-lit
The faces themselves glow. The brightest, most read-from-the-road option - what most people
picture when they think "lit sign."
Day · solid colorNight · faces glow
Best for retail, high-traffic storefrontsCost mid-range
Architectural
Halo-lit (reverse channel)
Solid faces with a soft glow washing the wall behind them. Upscale and understated - the
premium, architectural look.
Day · dimensionalNight · soft halo
Best for clinics, salons, officesCost premium
Classic / value
Open-face & non-lit
Exposed-lamp classic, or flat dimensional letters with no lighting at all. The most
cost-effective route to a clean, dimensional look.
Day · dimensionalNight · unlit
Best for interiors, daytime, heritageCost lowest